Covering the intersection of marketing, customer experience and new technology.

HIGHLIGHTS: Week of April 24

Most interesting examples:

  • Farfetch leans into virtual try-on- the global fashion marketplace continues to test augmented reality virtual try on for more than 1,000 products and is seeing some positive initial results.

  • NHL partners with Roblox - to launch a metaverse experience called NHL Blast. I'm a huge hockey fan and will be following this one closely.

  • Science City Explorers - a new Snapchat Lens that uses machine learning to offer AR experiences enabling users to learn more about infrastructure in New York City.

Most Interesting Data:

  • KPMG AI executive survey - suggests that most executives believe AI will be among the most disruptive technologies, but that their companies are only in early stages of figuring out how to address. Massive opportunity, long way to go, and need to navigate quickly.

Most interesting platform news:

Sky News Enables Users to Celebrate the Coronation with a Virtual Crown

Sky News Enables Users to Celebrate the Coronation with a Virtual Crown

Big Tech mentioned ‘AI’ nearly 50 times on recent earnings calls. Should we care?

Big Tech mentioned ‘AI’ nearly 50 times on recent earnings calls. Should we care?