While some marketers are pulling back on their metaverse efforts, and pundits spin those stories into prematurely declaring the death of the metaverse, other brands continue to invest in and experiment with metaverse building blocks - most especially AR and AI.
Most interesting examples from this past week:
Kansas City Royals in-stadium AR: Live sports is perhaps one of the most interesting use cases for AR enhancements in general. This baseball season, the Kansas City Royals are introducing shared AR experience experiences during home games at Kauffman Stadium. Sample experiences include:
Fireworks effect triggered by a home run
Turning the stadium into a virtual castle with a fire-breathing dragon that attendees can control
Games such as Hot Dog Derby race that can unlock in-stadium discounts and prizes.
Ralph Lauren to Accept Crypto Payments at Miami Store: The iconic fashion brand has never shied away from breaking new ground and experimenting with emerging technologies. The store will focus on the company's luxury Purple line, and feature interactive screens that enable catalog browsing, booking stylist appointments and more. Ralph Lauren also promises an entire season of interactive experiences, starting with a partnership with Web3 leisure community Poolsuite, which will feature a colab NFT release.
Most interesting data:
Dentsu's Generative AI Study: Generative AI may have largely displaced the metaverse in terms of marketer buzzwords thus far this year, but this survey suggests consumers may have some hesitations.
Most interesting platform news:
Meta to use Generative AI for Ads: Zuck said that Meta aims to use generative AI in creating ads for different companies by the end of the year.
