Survey data can be a bit tricky to decipher, so take this one with the necessary grain(s) of salt, but…
New research released today from KPMG UK has revealed that 47% of consumers in the UK think that the metaverse will become widely used in the next 10 years. The professional services firm polled 3000 UK consumers asking for their views on the metaverse.
The research findings revealed that the nation is divided on how long it’ll take for the metaverse to become widely used, but almost half anticipate it being within the next decade.
More than a third of consumers have positive opinions of the metaverse (37%) and just under a third (31%) have negative opinions of the metaverse, but almost a third (32%) don’t know enough to form an opinion or have no opinion.
Full story at Retail Times.
Also thanks to Tom Fiske’s excellent Immersive Wire newsletter for bringing this one to our attention.
