The British Museum Will Enter the Metaverse via 'The Sandbox'

From Decrypt …

London cultural stalwart The British Museum is partnering with Ethereum-based metaverse game, The Sandbox, to create a range of NFT digital collectibles in conjunction with the museum’s licensing partner, French startup LaCollection. 

According to a press release, these will “reflect the breadth and depth of The British Museum’s collections,” offering “new immersive experiences.” The British Museum will also create its own immersive space within the online game world, putting it alongside modern cultural icons like Snoop Dogg, McDonald’s, Adidas, and Gucci.