YouTube places first significant ad buy on the Las Vegas Exosphere

YouTube is using the world’s biggest LED screen to promote NFL Sunday Ticket.

Since debuting in July, the Exosphere in Las Vegas has wowed onlookers and drawn tons of social media attention with its vibrant displays on the largest LED screen on earth. Those eye-catching displays have been mostly devoid of ad campaigns—until now.

YouTube bought space on the giant structure—which covers the new Sphere concert and event venue just off the Vegas Strip—to plug Sunday Ticket, as part of its aggressive marketing campaign for its debut year for the programming, which allows viewers to watch out-of-market NFL games all season long. 

Full story at AdAge.