Autodesk and Marvel team up on new Sphere activation
The Las Vegas Sphere keeps rolling along, attracting big brands to its big exterior screen. We’ve covered YouTube Sunday Ticket and dueling ads from Xbox and Playstation. Now, to celebrate the opening of Autodesk’s Design and Make Conference, the software company partnered with Marvel Studios on a cool new activation.
From the Drum …
Software developer Autodesk has teamed up with Marvel Studios on a huge out-of-home activation in Las Vegas to promote the franchise’s upcoming film.
The collaboration also touts Autodesk’s role in filmmaking and visual effects.
The gigantic ad comes right in time for the company’s annual design conference, meaning customers and stakeholders will see the spot as they arrive in the city by land or sky.
Renowned visual effects studio The Mill created the activation with the help of Autodesk’s software Maya for designing, lighting, rigging and animating the Goose character.
Autodesk CMO Dara Trader also shared the news on LinkedIn:
