Havas and SCA develop creative apprentice scheme taught via VR headsets
Training is potentially one of the most powerful use cases for VR headsets at this stage. Interesting to see it applied to the advertising world after brands like Walmart and Bank of America have deployed at scale to train their associates…
The School of Communications Arts, Havas and the training body Technical Education are to launch a two-year creative apprenticeship scheme.
Funded by the UK government’s apprenticeship levy, which banks 0.05% of a business’s revenue to put towards paying apprentices, the Creative Mastery scheme will welcome its first cohort in February 2024.
The scheme is available to any agency, brand or media owner, regardless of whether they have contributed to the levy. The Department of Education will help to offer a 95% discount for smaller companies that don’t pay the levy. Without funding, the Creative Mastery course has been banded at £17,000.
The SCA is a London-based school that requires in-person attendance at its base at The Drum Labs in Shoreditch. In a bid to recruit apprentices from outside of the capital, the course will be taught in virtual classrooms using Meta-sold Quest VR headsets. Each apprentice will receive a headset paid for out of the levy allowance.
Full story at the Drum
