What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged use cases

May 16

May 16 Fizzion Statement: Coca-Cola’s AI Makes Sure the Logo Stays in Line

From Copilots to Colleagues: Agentic AI Gets Down to Business

May 12

May 12 From Copilots to Colleagues: Agentic AI Gets Down to Business

Examples, Research and data

“Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper

Apr 7

Apr 7 “Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper

Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Mar 25

Mar 25 Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Research and data

AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal

Feb 25

Feb 25 AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal

Inside DDB's Custom AI Tools

Aug 20

Aug 20 Inside DDB's Custom AI Tools

Reckitt is using AI to automate the grunt work

Aug 12

Aug 12 Reckitt is using AI to automate the grunt work

Jun 28

Jun 28 Amazon Deepens AI Integration in Finance Operations

Havas and SCA develop creative apprentice scheme taught via VR headsets

Jan 29

Jan 29 Havas and SCA develop creative apprentice scheme taught via VR headsets

P&G has deployed its own GenAI model

Oct 26

Oct 26 P&G has deployed its own GenAI model

Ogilvy is putting Adobe’s gen AI tool Firefly to use

Oct 6

Oct 6 Ogilvy is putting Adobe’s gen AI tool Firefly to use

Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict "significant" or "transformative" impact

Jun 19

Jun 19 Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict "significant" or "transformative" impact

Research and data