Adobe adds new AI features and APIs

At its annual Summit event, the software giant announced new Generative AI capabilities including GenStudio and a set of more than 20 APIs for developers.

From TechCrunch on GenStudio…

Brands want to use generative AI to personalize their marketing efforts — but they are also deathly afraid of AI going off message and ruining their brand. At its annual Summit conference in Las Vegas, Adobe … announced GenStudio, a new application that helps brands create content and measure its performance, with generative AI — and the promise of brand safety — at its center.

Currently, the tool is mostly focused on helping social, paid media and lifecycle marketers that want to create social media posts, email campaigns and display ads, with support for creating entire websites coming soon.

Adobe wants GenStudio, which it first previewed last September, to be an end-to-end solution to help marketers tailor their content to different channels and audience segments. It includes tools for content creation, managing campaigns and analytics. But to generate personalized content, you need a supply chain that makes it easy to generate a lot of on-brand content — and then the tools to measure how this content performs.

And on the APIs, dubbed Firefly Services…

Adobe … announced Firefly Services, a set of more than 20 new generative and creative APIs, tools and services. Firefly Services makes some of the company’s AI-powered features from its Creative Cloud tools like Photoshop available to enterprise developers to speed up content creation in their custom workflows — or create entirely new solutions.

In addition, the company also today launched Custom Models, which allows businesses to fine tune Firefly models based on their assets. Custom Models is already built into Adobe’s new GenStudio.