What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All in Examples

May 7
May 7 Attention-Based PMPs Help Mars And Nespresso Be More Seen And More Green

Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

May 5

May 5 Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

May 5
May 5 Amazon Plans to Generate Photos and Videos for Advertisers Using AI

Examples, Tech News

Fresh Step uses AI to spotlight adoptable cats

May 4

May 4 Fresh Step uses AI to spotlight adoptable cats

May 2
May 2 Walmart Uses AI to Negotiate Shopping Cart Prices With Suppliers

Balenciaga Launches Educational AR Farming Game

May 2

May 2 Balenciaga Launches Educational AR Farming Game

Sky News Enables Users to Celebrate the Coronation with a Virtual Crown

May 1

May 1 Sky News Enables Users to Celebrate the Coronation with a Virtual Crown

Apr 28
Apr 28 Generative AI Resources & Case Studies, Courtesy of Shelly Palmer

Examples, Tech News

Apr 28
Apr 28 Point & Learn: Verizon Snapchat App Taps 5G for AR in NYC

NHL, Roblox launch metaverse experience with NHL Blast

Apr 28

Apr 28 NHL, Roblox launch metaverse experience with NHL Blast

AdAge AI Activation Roundup

Apr 27

Apr 27 AdAge AI Activation Roundup

Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart

Apr 26

Apr 26 Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart

Supergoop Celebrates Sunscreen Through AR Snapchat Lens

Apr 25

Apr 25 Supergoop Celebrates Sunscreen Through AR Snapchat Lens

Apr 24
Apr 24 Heinz In-Game Experiential Stunt Maps Hiding Places for Gamers

Jeremy Lockhorn

Augmented Reality Art Takes Over the Roofs of a British City

Apr 24

Apr 24 Augmented Reality Art Takes Over the Roofs of a British City

Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes

Apr 20

Apr 20 Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

Apr 19

Apr 19 Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

Disney, Kroger and PepsiCo test retail data for connected TV ads

Apr 19

Apr 19 Disney, Kroger and PepsiCo test retail data for connected TV ads

Tech News, Examples

Apr 18
Apr 18 Kind leans in to AR and VR to promote sustainability

Cleveland Cavaliers Lauch AR Experiences for Fan Engagement During NBA Playoffs

Apr 17

Apr 17 Cleveland Cavaliers Lauch AR Experiences for Fan Engagement During NBA Playoffs