What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Dentsu adds Amazon GenAI tools to its growing suite of technology

Jan 26

Jan 26 Dentsu adds Amazon GenAI tools to its growing suite of technology

Avocados From Mexico skips Super Bowl ad in favor of AI stunt

Jan 26

Jan 26 Avocados From Mexico skips Super Bowl ad in favor of AI stunt

Under Armour testing "Toolkit" GenAI service

Jan 25

Jan 25 Under Armour testing "Toolkit" GenAI service

NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Jan 25

Jan 25 NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Hilton partners with Hilton for metaverse activation with real world reward potential

Jan 23

Jan 23 Hilton partners with Hilton for metaverse activation with real world reward potential

Diageo Gift & Gather immersive web experience

Jan 19

Jan 19 Diageo Gift & Gather immersive web experience

More than half of CTV users want to shop from ads

Jan 18

Jan 18 More than half of CTV users want to shop from ads

Research and data

Jan 17
Jan 17 How do gaming ads perform on attention and recall?

Research and data

Google/Samsung/Clash of Clans take over the Sphere

Jan 17

Jan 17 Google/Samsung/Clash of Clans take over the Sphere

Publicis Groupe uses AI to send 100k personalized videos to employees

Jan 15

Jan 15 Publicis Groupe uses AI to send 100k personalized videos to employees

Jeremy Lockhorn

Walmart shares some details on Roblox and Discord activations

Jan 12

Jan 12 Walmart shares some details on Roblox and Discord activations

AdAge AI Roundup - CES edition

Jan 12

Jan 12 AdAge AI Roundup - CES edition

Stagwell demos "SmartAssets" AI Platform at CES

Jan 10

Jan 10 Stagwell demos "SmartAssets" AI Platform at CES

Tech News, Examples

GroupM Teams With Developers To Create New Ad-Supported Streaming Formats

Jan 5

Jan 5 GroupM Teams With Developers To Create New Ad-Supported Streaming Formats

OpenAI's GPT store launching soon

Jan 5

Jan 5 OpenAI's GPT store launching soon

Hugo Boss launches AR Holiday Portal

Jan 3

Jan 3 Hugo Boss launches AR Holiday Portal

HIGHLIGHTS: December and Full Year 2023

Jan 1

Jan 1 HIGHLIGHTS: December and Full Year 2023

Dec 31
Dec 31 Airbnb Taps AI to Block Unauthorized New Year's Eve Parties

Examples, Tech News

Grey Goose and Razorfish launch AI-powered toast generator

Dec 29

Dec 29 Grey Goose and Razorfish launch AI-powered toast generator