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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
CeraVe's pre-Super Bowl influencer campaign nets 6B impressions
Feb 13

Feb 13 CeraVe's pre-Super Bowl influencer campaign nets 6B impressions

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Feb 12
Feb 12 How Walmart, Delta, Chevron and Starbucks are using AI to monitor employee messages

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Brands on the Sphere shine during Super Bowl LVIII
Feb 9

Feb 9 Brands on the Sphere shine during Super Bowl LVIII

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E.l.f. leans into Apple Vision Pro
Feb 9

Feb 9 E.l.f. leans into Apple Vision Pro

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Super Bowl advertisers lean into AR extensions
Feb 8

Feb 8 Super Bowl advertisers lean into AR extensions

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Burger King invites users to dream up weird Whoppers with AI
Feb 7

Feb 7 Burger King invites users to dream up weird Whoppers with AI

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IPG's Huge Unveils AI-powered Subscription Product
Feb 6

Feb 6 IPG's Huge Unveils AI-powered Subscription Product

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HIGHLIGHTS: January 2024
Feb 5

Feb 5 HIGHLIGHTS: January 2024

Jeremy Lockhorn
Highlights
D&G launches Fortnite experience
Feb 5

Feb 5 D&G launches Fortnite experience

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Kitchen Appliance Brand Lēvo Boosts Sales Through Chatbot
Jan 30

Jan 30 Kitchen Appliance Brand Lēvo Boosts Sales Through Chatbot

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Havas and SCA develop creative apprentice scheme taught via VR headsets
Jan 29

Jan 29 Havas and SCA develop creative apprentice scheme taught via VR headsets

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Snickers taps Blippar for Super Bowl AR experience
Jan 28

Jan 28 Snickers taps Blippar for Super Bowl AR experience

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Publicis Groupe announces CoreAI platform and €300 million AI investment
Jan 26

Jan 26 Publicis Groupe announces CoreAI platform and €300 million AI investment

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Dentsu adds Amazon GenAI tools to its growing suite of technology
Jan 26

Jan 26 Dentsu adds Amazon GenAI tools to its growing suite of technology

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Avocados From Mexico skips Super Bowl ad in favor of AI stunt
Jan 26

Jan 26 Avocados From Mexico skips Super Bowl ad in favor of AI stunt

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Under Armour testing "Toolkit" GenAI service
Jan 25

Jan 25 Under Armour testing "Toolkit" GenAI service

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NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos
Jan 25

Jan 25 NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

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Hilton partners with Hilton for metaverse activation with real world reward potential
Jan 23

Jan 23 Hilton partners with Hilton for metaverse activation with real world reward potential

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Diageo Gift & Gather immersive web experience
Jan 19

Jan 19 Diageo Gift & Gather immersive web experience

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More than half of CTV users want to shop from ads
Jan 18

Jan 18 More than half of CTV users want to shop from ads

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Covering the intersection of marketing, customer experience and new technology.