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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
Lady Gaga To Headline Metaverse Music Festival In Fortnite
Feb 23

Feb 23 Lady Gaga To Headline Metaverse Music Festival In Fortnite

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Coca-Cola "foodmarks" features augmented reality
Feb 16

Feb 16 Coca-Cola "foodmarks" features augmented reality

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Bud Light on the Sphere
Feb 15

Feb 15 Bud Light on the Sphere

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Netflix plans immersive upfront experience
Feb 14

Feb 14 Netflix plans immersive upfront experience

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Pepsi Sphere takeover
Feb 13

Feb 13 Pepsi Sphere takeover

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CeraVe's pre-Super Bowl influencer campaign nets 6B impressions
Feb 13

Feb 13 CeraVe's pre-Super Bowl influencer campaign nets 6B impressions

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Feb 12
Feb 12 How Walmart, Delta, Chevron and Starbucks are using AI to monitor employee messages

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Brands on the Sphere shine during Super Bowl LVIII
Feb 9

Feb 9 Brands on the Sphere shine during Super Bowl LVIII

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E.l.f. leans into Apple Vision Pro
Feb 9

Feb 9 E.l.f. leans into Apple Vision Pro

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Super Bowl advertisers lean into AR extensions
Feb 8

Feb 8 Super Bowl advertisers lean into AR extensions

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Burger King invites users to dream up weird Whoppers with AI
Feb 7

Feb 7 Burger King invites users to dream up weird Whoppers with AI

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IPG's Huge Unveils AI-powered Subscription Product
Feb 6

Feb 6 IPG's Huge Unveils AI-powered Subscription Product

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HIGHLIGHTS: January 2024
Feb 5

Feb 5 HIGHLIGHTS: January 2024

Jeremy Lockhorn
Highlights
D&G launches Fortnite experience
Feb 5

Feb 5 D&G launches Fortnite experience

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Kitchen Appliance Brand Lēvo Boosts Sales Through Chatbot
Jan 30

Jan 30 Kitchen Appliance Brand Lēvo Boosts Sales Through Chatbot

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Havas and SCA develop creative apprentice scheme taught via VR headsets
Jan 29

Jan 29 Havas and SCA develop creative apprentice scheme taught via VR headsets

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Snickers taps Blippar for Super Bowl AR experience
Jan 28

Jan 28 Snickers taps Blippar for Super Bowl AR experience

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Publicis Groupe announces CoreAI platform and €300 million AI investment
Jan 26

Jan 26 Publicis Groupe announces CoreAI platform and €300 million AI investment

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Dentsu adds Amazon GenAI tools to its growing suite of technology
Jan 26

Jan 26 Dentsu adds Amazon GenAI tools to its growing suite of technology

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Avocados From Mexico skips Super Bowl ad in favor of AI stunt
Jan 26

Jan 26 Avocados From Mexico skips Super Bowl ad in favor of AI stunt

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Covering the intersection of marketing, customer experience and new technology.