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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
Booking.com on the Sphere
May 27

May 27 Booking.com on the Sphere

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Top5 AI activations late May 2024
May 24

May 24 Top5 AI activations late May 2024

What's Next
Examples, Tech News
Auto Dealer Simpsons Skoda sees sales uplift using AI marketing tech
May 24

May 24 Auto Dealer Simpsons Skoda sees sales uplift using AI marketing tech

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Macy's and Disney deploy AR virtual try on
May 23

May 23 Macy's and Disney deploy AR virtual try on

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Moen uses AI to power latest social good campaign
May 21

May 21 Moen uses AI to power latest social good campaign

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Kentucky Tourism Launches Interactive Game to Turn State Landmarks into Kid-Friendly Adventures
May 20

May 20 Kentucky Tourism Launches Interactive Game to Turn State Landmarks into Kid-Friendly Adventures

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May 20
May 20 Brands on Vision Pro

Jeremy Lockhorn
Examples
Mediaocean: CTV, GenAI and Social Video are most important trends for marketers
May 17

May 17 Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

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Warner Bros Discovery adds interactive and shoppable ads
May 16

May 16 Warner Bros Discovery adds interactive and shoppable ads

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Tech News
Explore Wales in the metaverse
May 15

May 15 Explore Wales in the metaverse

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PacSun promotes presence on Roblox with ads
May 14

May 14 PacSun promotes presence on Roblox with ads

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Reebok's new AI tool helps people turn memories into digital sneakers
May 14

May 14 Reebok's new AI tool helps people turn memories into digital sneakers

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Top 5 Metaverse Moments May '24
May 13

May 13 Top 5 Metaverse Moments May '24

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How Major Brands Are Capitalizing on TikTok Shop
May 10

May 10 How Major Brands Are Capitalizing on TikTok Shop

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Disney+ is bringing a Marvel experience to Apple Vision Pro
May 9

May 9 Disney+ is bringing a Marvel experience to Apple Vision Pro

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New Absolut program aims to fight AI bias in fashion
May 8

May 8 New Absolut program aims to fight AI bias in fashion

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Starburst embraces GenAI to extend "different every time" campaign
May 7

May 7 Starburst embraces GenAI to extend "different every time" campaign

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GenAI’s use by social media marketers is already widespread
May 6

May 6 GenAI’s use by social media marketers is already widespread

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Research and data
A Challenger Laundry Brand Used AI to Create Ads
May 3

May 3 A Challenger Laundry Brand Used AI to Create Ads

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Walmart pilots virtual commerce with Roblox
Apr 30

Apr 30 Walmart pilots virtual commerce with Roblox

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Covering the intersection of marketing, customer experience and new technology.