What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Estée Lauder leans into AI for both ads and product development

Apr 28

Apr 28 Estée Lauder leans into AI for both ads and product development

IAB and MRC finalize AR ad measurement guidelines

Apr 24

Apr 24 IAB and MRC finalize AR ad measurement guidelines

Apr 23

Apr 23 Coke SoundZ generates on-brand music with AI

Best Buy launches Vision Pro app

Apr 19

Apr 19 Best Buy launches Vision Pro app

Snap plans to add watermarks to AI-generated images

Apr 18

Apr 18 Snap plans to add watermarks to AI-generated images

Christian Dior sees strong results from virtual try-on campaign

Apr 16

Apr 16 Christian Dior sees strong results from virtual try-on campaign

Toyota promotes Grand Highlander with AI-powered ads

Apr 15

Apr 15 Toyota promotes Grand Highlander with AI-powered ads

YouTube enhances streaming commerce capabilities

Apr 12

Apr 12 YouTube enhances streaming commerce capabilities

Roblox to enable programmatic ad sales via PubMatic

Apr 11

Apr 11 Roblox to enable programmatic ad sales via PubMatic

Cartier launches virtual try on via Snap AR

Apr 10

Apr 10 Cartier launches virtual try on via Snap AR

Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Apr 9

Apr 9 Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Jeremy Lockhorn

Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Apr 8

Apr 8 Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Nike returns to Fortnite for Airphoria Vol 2

Apr 5

Apr 5 Nike returns to Fortnite for Airphoria Vol 2

AdAge Top 5 AI roundup

Apr 5

Apr 5 AdAge Top 5 AI roundup

SXSW 2024: A Communal Experience Designed for Individual Exploration

Apr 4

Apr 4 SXSW 2024: A Communal Experience Designed for Individual Exploration

Jeremy Lockhorn

Oreo Aligns With March Madness To Offer A Sweet Score

Apr 3

Apr 3 Oreo Aligns With March Madness To Offer A Sweet Score

eBay is experimenting with generative AI for ad personalization

Apr 3

Apr 3 eBay is experimenting with generative AI for ad personalization

MLB's Home Run Derby VR launches on the Meta Quest Store

Apr 2

Apr 2 MLB's Home Run Derby VR launches on the Meta Quest Store