What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Walmart unveils ‘Store of the Future’ shopping experience

Apr 1

Apr 1 Walmart unveils ‘Store of the Future’ shopping experience

Four brands and four different strategies for gaming activations

Mar 30

Mar 30 Four brands and four different strategies for gaming activations

Dentsu launches post-cookie solution

Mar 29

Mar 29 Dentsu launches post-cookie solution

Tech News, Examples

Is digital game advertising reaching maturity?

Mar 28

Mar 28 Is digital game advertising reaching maturity?

Research and data

Adobe adds new AI features and APIs

Mar 27

Mar 27 Adobe adds new AI features and APIs

NBCU partners with Trade Desk to make Olympic inventory biddable

Mar 26

Mar 26 NBCU partners with Trade Desk to make Olympic inventory biddable

Examples, Tech News

Media.Monks launches Persona.Flow

Mar 26

Mar 26 Media.Monks launches Persona.Flow

Examples, Tech News

JBL adds to Roblox activation

Mar 25

Mar 25 JBL adds to Roblox activation

Thanks to generative AI, advertising’s business models will be reinvented

Mar 20

Mar 20 Thanks to generative AI, advertising’s business models will be reinvented

Jeremy Lockhorn

Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors

Mar 15

Mar 15 Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors

Diageo planning Apple Vision Pro experience for Don Julio tequila

Mar 8

Mar 8 Diageo planning Apple Vision Pro experience for Don Julio tequila

VML and WA lottery help players dream big with AI

Mar 7

Mar 7 VML and WA lottery help players dream big with AI

Mar 4

Mar 4 The brand opportunity in Roblox hair is heating up

IPG Unveils "Engine," an AI-powered platform created in partnership with Adobe

Mar 1

Mar 1 IPG Unveils "Engine," an AI-powered platform created in partnership with Adobe

Sephora launches "Sephora Universe"

Feb 29

Feb 29 Sephora launches "Sephora Universe"

Lady Gaga To Headline Metaverse Music Festival In Fortnite

Feb 23

Feb 23 Lady Gaga To Headline Metaverse Music Festival In Fortnite

Coca-Cola "foodmarks" features augmented reality

Feb 16

Feb 16 Coca-Cola "foodmarks" features augmented reality

Bud Light on the Sphere

Feb 15

Feb 15 Bud Light on the Sphere

Netflix plans immersive upfront experience

Feb 14

Feb 14 Netflix plans immersive upfront experience

Pepsi Sphere takeover

Feb 13

Feb 13 Pepsi Sphere takeover