Cartier launches virtual try on via Snap AR

Virtual try on has been gaining momentum in the beauty and fashion industries as brands like Walmart, E.l.f. cosmetics, Coach, Gucci, Nike and many more seek to drive engagement and reduce return rates for e-commerce purchases. Cartier is the latest to dive in, launching a Snap-powered AR experience to mark the 100th anniversary of its signature Trinity ring.

When Cartier introduced its Trinity ring in 1924, the maison could have hardly imagined how it would celebrate its signature ring’s centennial anniversary — with virtual technology that allows anyone, even those who can’t afford the real thing, to try it on digitally.

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