What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged virtual try on

Christian Dior sees strong results from virtual try-on campaign

Apr 16

Apr 16 Christian Dior sees strong results from virtual try-on campaign

Cartier launches virtual try on via Snap AR

Apr 10

Apr 10 Cartier launches virtual try on via Snap AR

E.l.f Cosmetics brings virtual goods and virtual try on to Snapchat users

Dec 13

Dec 13 E.l.f Cosmetics brings virtual goods and virtual try on to Snapchat users

Coach expands virtual try on for the holidays

Dec 7

Dec 7 Coach expands virtual try on for the holidays

Google adds additional virtual try on options for beauty brands

Oct 27

Oct 27 Google adds additional virtual try on options for beauty brands

Walmart brings virtual makeup try on to its app

Oct 12

Oct 12 Walmart brings virtual makeup try on to its app

AR influences GenZ shoppers, but older demos skeptical

Sep 29

Sep 29 AR influences GenZ shoppers, but older demos skeptical

Research and data

Travelers can soon virtually try on makeup at European airports

Jul 29

Jul 29 Travelers can soon virtually try on makeup at European airports

Google unveils "virtual try on" shopping tool

Jun 20

Jun 20 Google unveils "virtual try on" shopping tool

Adidas Lets Shoppers Try On Indigo Herz Drop in AR

May 24

May 24 Adidas Lets Shoppers Try On Indigo Herz Drop in AR

More details emerge about Coach's AR mirror

May 22

May 22 More details emerge about Coach's AR mirror

May 17
May 17 Virtual Try-On Platform Vyking Integrates with Teads

Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

May 5

May 5 Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart

Apr 26

Apr 26 Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

Apr 19

Apr 19 Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

Jun 30
Jun 30 Bollé uses AR for virtual try on two ways

Jeremy Lockhorn

Jun 28
Jun 28 Gucci’s iOS app lets you try shoes on remotely in AR

Jun 22
Jun 22 YouTube launching AR-powered virtual try on for makeup