More details emerge about Coach's AR mirror

We shared a story about Coach’s new AR mirror a few weeks back, but new details have emerged in this piece at FastCompany.

Perhaps most interesting is some high-level performance data. Coach has actually deployed more than one AR mirror, including one featured in a window display aimed at turning passers-by into in-store shoppers. Data shared by Zero10, the team behind the installation, suggests that it’s working…

Within a week of the storefront mirror installation, the Zero10 team says it has noticed the number of people who pay attention to its window display increase by 93.5% and in-store traffic has jumped by almost 50% (though the exact conversion rate remains unclear.)