Stopping by outlets and department stores to try on shoes is so passé, if you ask Gucci. The Italian luxury fashion brand today launched a refreshed iOS app that lets customers virtually “try on” its Ace sneakers collection, courtesy of augmented reality (AR).
It’s almost like fitting shoes in person — but not quite. Within the Gucci app, users pick the Ace sneakers of their choice and point their phone’s camera at their feet, after which they’re prompted to try the shoes on virtually. A built-in photo feature lets them capture themselves “wearing” the models that speak to them and share their snaps via text, email, or social media.
Full story at VentureBeat.
