What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Snickers deploys digital clone of soccer legend

Jun 25

Jun 25 Snickers deploys digital clone of soccer legend

PepsiCo experiments with Smart Cans and AI hydration coaching

Jun 24

Jun 24 PepsiCo experiments with Smart Cans and AI hydration coaching

Target launching internal chatbot tool for employees

Jun 21

Jun 21 Target launching internal chatbot tool for employees

Tombras uses Gemini to create more than 6,000 hyperlocal ads

Jun 21

Jun 21 Tombras uses Gemini to create more than 6,000 hyperlocal ads

McDonald's is pausing AI drive thru tests

Jun 17

Jun 17 McDonald's is pausing AI drive thru tests

Hostess launches drone delivery stunt

Jun 12

Jun 12 Hostess launches drone delivery stunt

Hugo Boss Launches Web3 Loyalty Program

Jun 11

Jun 11 Hugo Boss Launches Web3 Loyalty Program

Lowe's pilots in-store experience using Vision Pro

Jun 10

Jun 10 Lowe's pilots in-store experience using Vision Pro

Walmart continues innovation with GenAI enhancements and more drone delivery

Jun 7

Jun 7 Walmart continues innovation with GenAI enhancements and more drone delivery

UK Clothing Retailer Sees Boost in Google Shopping Ads with AI-Written Copy

Jun 6

Jun 6 UK Clothing Retailer Sees Boost in Google Shopping Ads with AI-Written Copy

Zola aims to de-stress wedding planning with chatbot

Jun 5

Jun 5 Zola aims to de-stress wedding planning with chatbot

Slam Dunk Strategy: How Reese’s Nailed Its NCAA Omnichannel Campaign

Jun 3

Jun 3 Slam Dunk Strategy: How Reese’s Nailed Its NCAA Omnichannel Campaign

BODYARMOR is launching a series of AR-enhanced collector bottles

Jun 3

Jun 3 BODYARMOR is launching a series of AR-enhanced collector bottles

TRG's Sean Donovan on a new AI / XR program for Choctaw Landing

May 31

May 31 TRG's Sean Donovan on a new AI / XR program for Choctaw Landing

Walmart launches Walmart Realm, and immersive shopping experience

May 30

May 30 Walmart launches Walmart Realm, and immersive shopping experience

ADWEEK reader survey on GenAI reveals excitement and fear

May 30

May 30 ADWEEK reader survey on GenAI reveals excitement and fear

Research and data

Adidas digital collectible sells for record-setting $20k in Roblox

May 29

May 29 Adidas digital collectible sells for record-setting $20k in Roblox

Creative Theory Agency Prompts AI to It More Inclusive

May 29

May 29 Creative Theory Agency Prompts AI to It More Inclusive

Should Shopping Malls Include Gamification and Experiential Retail?

May 28

May 28 Should Shopping Malls Include Gamification and Experiential Retail?