What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Dec 6

Dec 6 Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer

Dec 3

Dec 3 Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer

Meet Daisy: The AI Granny Outsmarting Scammers

Dec 2

Dec 2 Meet Daisy: The AI Granny Outsmarting Scammers

Amazon reveals immersive shopping for the holidays

Dec 2

Dec 2 Amazon reveals immersive shopping for the holidays

HIGHLIGHTS: November 2024

Dec 2

Dec 2 HIGHLIGHTS: November 2024

Jeremy Lockhorn

PepsiCo Expands Multi-year Partnership with EA Sports

Nov 29

Nov 29 PepsiCo Expands Multi-year Partnership with EA Sports

Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles

Nov 27

Nov 27 Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles

Sony Levels Up with In-Game Ads

Nov 26

Nov 26 Sony Levels Up with In-Game Ads

4A's Noteworthy News - 27th Edition

Nov 25

Nov 25 4A's Noteworthy News - 27th Edition

Jeremy Lockhorn

BOSS Unveils Immersive Holiday Shopping Experience

Nov 22

Nov 22 BOSS Unveils Immersive Holiday Shopping Experience

Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Nov 19

Nov 19 Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

How Pernod Ricard is Redefining Work with AI

Nov 18

Nov 18 How Pernod Ricard is Redefining Work with AI

4A's Noteworthy News - 26th Edition

Nov 18

Nov 18 4A's Noteworthy News - 26th Edition

Jeremy Lockhorn

Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Nov 15

Nov 15 Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Nov 12

Nov 12 Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Gen AI in Schools? Parents Aren't Sold

Nov 11

Nov 11 Gen AI in Schools? Parents Aren't Sold

Research and data

4A's Noteworthy News - 25th Edition

Nov 9

Nov 9 4A's Noteworthy News - 25th Edition

Jeremy Lockhorn

How Taco Bell's AI Boosts Sales One Byte at a Time

Nov 7

Nov 7 How Taco Bell's AI Boosts Sales One Byte at a Time

Meet ContextLens: AI-Powered Graphics That Read Your Mind (Almost)

Nov 5

Nov 5 Meet ContextLens: AI-Powered Graphics That Read Your Mind (Almost)

ThredUp's AI tools increase purchases and return visits

Nov 4

Nov 4 ThredUp's AI tools increase purchases and return visits