I’ve got no idea what to say about this yet, but it’s really interesting to watch and you can see both sides of the argument.
Amazon continues to say that it represents a TINY (4%, to be specific) portion of overall retail sales. But it dominates in terms of product search and overall influence. When paired with data about Google’s overall search dominance, it can actually be kind of scary from a consumer POV. The platforms are very clearly in control of both information flow and consumer data at an unprecedented scale.
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