Even as smartphone growth seems to be reaching a plateau, App revenue continues to grow at double-digit pace. It’s yet another sign that the notion of “app fatigue” is a bit misguided.
Sensor Tower's estimates indicate the app economy remains mostly healthy even as the smartphone market stagnates with consumers holding onto their mobile devices for longer. Apple's App Store generated 80% more revenue than Google Play during the first half of the year, likely reflecting Apple's strong market position among upper-income consumers who can afford its higher-priced mobile devices. The App Store's revenue is higher even though Google Play has three times as many downloads. Google's app store boosted downloads by 16% to reach 41.9 billion in the first half.
Full story at MobileMarketer.
