ARtillery Intelligence projects that visual search will grow from $166 million last year to $2.26 billion in 2026. Though it’s under-monetized today, it will grow to a leading share of mobile AR ad revenue by 2026, driven by the high-intent use case noted above.
Why is it under-monetized? It’s less established than other AR ad formats such as social lenses. Visual search players are also experimenting with UX design and user traction before they monetize. But there’s momentum, as Google alone sees 10 billion visual searches per month.
Full story at AR Insider.
