The future of augmented reality may be head worn, but mobile AR has scale today, and will be a key driver of AR marketing spend growth, forecast to reach $14.5 billion by 2026. There are more than 3.5 billion smart devices on the planet today capable of experiencing web-based AR, and this platform represents a tremendous opportunity for brands to engage with key audiences today while gaining important learning for the head-worn future.
ARIsnider provides us with a really intriguing excerpt from ARtillery Intelligence’s recent report Reality Check: the State of Spatial Computing,
Full excerpt here.
