Covering the intersection of marketing, customer experience and new technology.

How Much Do Consumers Spend on VR?

AR Insider’s research arm, ARtillery Intelligence has released new estimates and forecasts for VR revenue growth. Highlights include:

  • Global VR revenue is projected to grow from U.S. $8.3 billion in 2021 to U.S. $28.8 billion in 2026, a 28.3 percent compound annual growth rate (CAGR).

  • Global consumer VR spending is projected to grow from $4.98 billion in 2021 to $18.4 billion in 2026, a 29.9 percent compound annual growth rate. That figure is hardware-dominant in early years as an installed base is established. Over time, software will build on that base and gain revenue share with a faster refresh rate; and as more in-market hardware incentivizes developers to create content.

Full story at AR Insider

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