Covering the intersection of marketing, customer experience and new technology.

App records shattered in bumper Q2

Mobile World Live reports on App Annie’s Q2 2019 report…

New app installations hit a record high of 30.3 billion in Q2, driven by annual increases in the number of downloads in Google’s Play store, App Annie reported.

Figures from the mobile data and analytics company showed total app downloads increased from 28.4 billion in Q2 2018, with downloads on Google Play up 10 per cent to 22.5 billion following growth in emerging markets led by India, Brazil and Indonesia.

Full story here.

Netflix taps Google Lens to bring Stranger Things newspaper ad to life

Southwest Airlines adds Facebook AR filters to 'Shark Week' promo