Grand Marnier uses AR to spice up real world events
From AdWeek…
To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation.
After debuting in New York Nov. 15-17, the “Grand Encounter by Grand Marnier” experience will travel to Houston for events from Nov. 29-Dec. 1. The roughly 90-minute event features a mix of music, art and drinks, and is free to anyone over 21, though a reservation is required.
To enhance the events, Grand Marnier worked with augmented reality company Blippar to bring attendees an AR experience that allows them to view a bottle of the beverage through AR and encourages them to visit a sign-up page to receive newsletters and more.
