What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged food & beverage

Bud Light on the Sphere

Feb 15

Feb 15 Bud Light on the Sphere

Pepsi Sphere takeover

Feb 13

Feb 13 Pepsi Sphere takeover

Super Bowl advertisers lean into AR extensions

Feb 8

Feb 8 Super Bowl advertisers lean into AR extensions

NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Jan 25

Jan 25 NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Grand Marnier uses AR to spice up real world events

Nov 22

Nov 22 Grand Marnier uses AR to spice up real world events

Coca-Cola launches GenAI-powered holiday campaign

Nov 20

Nov 20 Coca-Cola launches GenAI-powered holiday campaign

Three ways PepsiCo is getting DOOH right

Oct 9

Oct 9 Three ways PepsiCo is getting DOOH right

Metaverse roundup, September 2023

Oct 5

Oct 5 Metaverse roundup, September 2023

Examples, Tech News

Oct 4

Oct 4 Lunchables becomes the first brand to use Niantic's rewarded AR format

Coca-Cola introduces new limited edition flavor powered by AI

Sep 13

Sep 13 Coca-Cola introduces new limited edition flavor powered by AI

Frozen delight Bomb Pops are a hit in Roblox

Sep 1

Sep 1 Frozen delight Bomb Pops are a hit in Roblox

MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience

Aug 30

Aug 30 MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience

Walmart boosts shoppable videos with Tastemade cooking shows

Nov 25

Nov 25 Walmart boosts shoppable videos with Tastemade cooking shows

Modelo enlivens Day of the Dead murals via AR

Oct 9

Oct 9 Modelo enlivens Day of the Dead murals via AR

Jeremy Lockhorn