HIGHILGHTS: November 2023
MOST INTERESTING EXAMPLES:
Dorito's deploys AI-powered crunch canceller for gamers: Gamers using voice headsets during multi-player online gaming have long had to deal with potentially annoying and distracting crunching sounds as their opponent (or maybe ally) scarfs down crunchy snacks during gameplay. Doritos, seeking to cement its place as a preferred gamer snack, has launched a new AI-powered technology that claims to silence the crunch. Developed in partnership with software company Smooth Technology, the tech has reportedly been trained on more than 5,000 crunches and can detect over 3 million unique crunching sounds. It’s a rather unique take on the idea of “brand as utility.”
Deutsch LA's new "Rescue Writer" tool aims to boost pet adoption: We’re pet people here at WNIE, and are big fans of this fun and impactful tool from Deutsch LA and PetSmart Charities.
Microsoft turns holiday memories into AI works of art: The Redmond tech giant is out with a new holiday spot showing off AI tools in Image Creator by Microsoft Designer. It’s a feel-good commercial that showcases the power of Generative AI in the hands of a skilled artist, who is able to transform a few memories from strangers into works of art that seem to resonate emotionally with each person who contributed.
Coca-Cola launches GenAI-powered holiday campaign: Coca-Cola again embraces the power of generative AI (for the third time this year) in its new holiday campaign, allowing users to create digital greeting cards using iconic brand assets.
Pereira O’Dell uses AI to create virtual focus groups: Built on ChatGPT-4, the agency’s new “Insights Machine” enables staff and clients to simulate conversations with several different AI-powered personas.
Mini's in-car digital assistant takes over the Sphere: Spike, the in-car virtual assistant that BMW’s Mini introduced in April, is featured in a cute and playful new spot running on the Last Vegas Sphere. AdAge has gone behind the scenes in conversation with Rob Lambrechts, chief creative officer at Pereira O’Dell - the agency behind the activation. Lambrechts highlights some of the challenges presented by the new canvas, including lack of audio, but says “It’s massive … and you can do a lot with it.” The world’s biggest screen continues to grab attention even if brands and agencies are wrestling with how to extract the most value out of the format.
MOST INTERESTING PLATFORM NEWS:
Amazon inks separate social commerce deals with Snap and Meta: The retail giant announced separate deals (less than a week apart), enabling users to buy products from Amazon directly from ads on the social platforms.
MOST INTERESTING DATA:
AR Drives Full-Funnel Success: Niantic weighs in with some interesting examples and data points illustrating how AR can drive impact up and down the marketing funnel
