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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view

Oct 11
Oct 11 Snapchat Enables In-Game Purchases for First Time in New Campaign with Adidas

Jeremy Lockhorn
Examples
Modelo enlivens Day of the Dead murals via AR
Oct 9

Oct 9 Modelo enlivens Day of the Dead murals via AR

Jeremy Lockhorn
Examples

Sep 20
Sep 20 Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day

Jeremy Lockhorn

Sep 15
Sep 15 Mondelez breaks into voice-activated e-commerce with Amazon Alexa

Jeremy Lockhorn
Examples
Coca-Cola cans activate animated stories in AR
Sep 15

Sep 15 Coca-Cola cans activate animated stories in AR

Jeremy Lockhorn
Examples
Puma's AR web app promotes new NYC flagship store
Sep 12

Sep 12 Puma's AR web app promotes new NYC flagship store

Jeremy Lockhorn
Examples

Sep 9
Sep 9 Microsoft-powered AI helps create new whisky recipes

Jeremy Lockhorn
Examples

Sep 9
Sep 9 Burger King continues to troll McDonald's, this time with AR

Jeremy Lockhorn
Examples

Aug 26
Aug 26 Walmart and LEGO deploy a super smart AR experience in-stores

Jeremy Lockhorn
Examples

Aug 18
Aug 18 Kroger wades into influencers and social commerce

What's Next
Examples

Aug 12
Aug 12 Snickers earns 42M views from Holler's branded stickers

What's Next
Examples

Aug 12
Aug 12 Nike launches "Adventure Club," a subscription service targeted at kids

What's Next
Examples
Winery implements NFC-driven 'Tap the Cap' to give Consumers In-Store Information
Aug 5

Aug 5 Winery implements NFC-driven 'Tap the Cap' to give Consumers In-Store Information

What's Next

Aug 1
Aug 1 Watch out creatives - the robots are coming for you: Chase commits to AI copywriting

Jeremy Lockhorn
Examples

Jul 15
Jul 15 Shocking data (not): younger people more likely to use mobile apps or social for various shopping behaviors

Jeremy Lockhorn

Jul 12
Jul 12 Netflix taps Google Lens to bring Stranger Things newspaper ad to life

Jeremy Lockhorn
Examples

Jul 12
Jul 12 App records shattered in bumper Q2

Jeremy Lockhorn
Research and data

Jul 12
Jul 12 Southwest Airlines adds Facebook AR filters to 'Shark Week' promo

Jeremy Lockhorn
Examples

Jul 10
Jul 10 How TikTok is testing in-app e-commerce

What's Next
Research and data, Examples

Jul 10
Jul 10 IDC: For 1 in 4 companies, half of all AI projects fail

What's Next
Tech News, Research and data
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Covering the intersection of marketing, customer experience and new technology.