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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
Walmart boosts shoppable videos with Tastemade cooking shows
Nov 25

Nov 25 Walmart boosts shoppable videos with Tastemade cooking shows

What's Next
Examples
Ralph Lauren adds AR to iconic logo
Nov 20

Nov 20 Ralph Lauren adds AR to iconic logo

Jeremy Lockhorn
Examples

Sep 20
Sep 20 Leading UK charities to introduce Alexa voice donations

What's Next
Examples
Amazon uses AR to promote season 2 of "The Boys"
Sep 14

Sep 14 Amazon uses AR to promote season 2 of "The Boys"

What's Next
Examples
Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service
Sep 12

Sep 12 Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service

What's Next
Examples

Jun 30
Jun 30 Bollé uses AR for virtual try on two ways

Jeremy Lockhorn
Examples

Jun 28
Jun 28 Sephora and Instagram go after younger shoppers

Jeremy Lockhorn
Examples
Lexus creates AR app for vehicle launch
Jun 27

Jun 27 Lexus creates AR app for vehicle launch

What's Next
Examples

Jun 24
Jun 24 Twitter amplifies Black Lives Matter tweets via OOH

Jeremy Lockhorn
Examples
Burberry merges Google Search with AR for shopping inspiration
Mar 2

Mar 2 Burberry merges Google Search with AR for shopping inspiration

What's Next
Examples
Johnnie Walker releases limited-edition Scotch whiskies with AR technology
Feb 23

Feb 23 Johnnie Walker releases limited-edition Scotch whiskies with AR technology

What's Next
Examples
Pepsi links gamified AR to packaging, social as part of global soccer push
Feb 21

Feb 21 Pepsi links gamified AR to packaging, social as part of global soccer push

Jeremy Lockhorn
Examples
Digiday on the state of AI in media planning/buying
Jan 19

Jan 19 Digiday on the state of AI in media planning/buying

Jeremy Lockhorn
Research and data, Tech News
Coca Cola uses light up packaging in Star Wars tie up
Jan 2

Jan 2 Coca Cola uses light up packaging in Star Wars tie up

Jeremy Lockhorn
Examples

Dec 24
Dec 24 eMarketer's Mobile Year in Review

Jeremy Lockhorn
Research and data
What does 5G mean to business leaders?
Dec 20

Dec 20 What does 5G mean to business leaders?

Jeremy Lockhorn
Original

5G is ushering in a new era of high-speed wireless connectivity, super low latency and a massive increase in simultaneous device support. But, what do all of these advancements mean to business and technology leaders?

Nov 17
Nov 17 Subway, Other Brands Testing Feature-Rich RCS Texting

Jeremy Lockhorn
Examples

Nov 17
Nov 17 Is QR poised for a comeback?

Jeremy Lockhorn
Examples
Coca-Cola activates holiday packaging with AR polar bears
Nov 10

Nov 10 Coca-Cola activates holiday packaging with AR polar bears

Jeremy Lockhorn
Examples

Oct 13
Oct 13 China will soon require a facial scan in order to buy a smartphone

Jeremy Lockhorn
Examples
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Covering the intersection of marketing, customer experience and new technology.