What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch

Sep 19

Sep 19 Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch

Vitaminwater sets up shop on Fortnite to promote zero-sugar products

Sep 18

Sep 18 Vitaminwater sets up shop on Fortnite to promote zero-sugar products

Meta's "Horizon Worlds" breaks free from HMD

Sep 18

Sep 18 Meta's "Horizon Worlds" breaks free from HMD

How SMB marketers are using generative AI

Sep 15

Sep 15 How SMB marketers are using generative AI

Research and data

The NFL gives creators access to its archives for content creation with pre-approved footage

Sep 15

Sep 15 The NFL gives creators access to its archives for content creation with pre-approved footage

Dentsu Creative's "Artificial Client" gives AI-generated feedback on your work

Sep 14

Sep 14 Dentsu Creative's "Artificial Client" gives AI-generated feedback on your work

Coca-Cola introduces new limited edition flavor powered by AI

Sep 13

Sep 13 Coca-Cola introduces new limited edition flavor powered by AI

BBDO is using AI to write better briefs

Sep 13

Sep 13 BBDO is using AI to write better briefs

YouTube Launches AI-Powered Creative Guidance

Sep 12

Sep 12 YouTube Launches AI-Powered Creative Guidance

Examples, Tech News

Snapchat Partners With MTV For VMA AR Lenses

Sep 12

Sep 12 Snapchat Partners With MTV For VMA AR Lenses

New Roblox feature uses GenAI to help creators build on the platform

Sep 11

Sep 11 New Roblox feature uses GenAI to help creators build on the platform

New Snapchat lens reimagines cities with fewer cars

Sep 11

Sep 11 New Snapchat lens reimagines cities with fewer cars

eBay rolls out a tool that generates product listings from photos

Sep 8

Sep 8 eBay rolls out a tool that generates product listings from photos

NFL and Snapchat Use AR to Kick Off 2023 Football Season

Sep 8

Sep 8 NFL and Snapchat Use AR to Kick Off 2023 Football Season

LACMA, Snap Unveil Final Series of AR Monuments Across Los Angeles

Sep 7

Sep 7 LACMA, Snap Unveil Final Series of AR Monuments Across Los Angeles

Apple teases VisionOS App Store plans

Sep 6

Sep 6 Apple teases VisionOS App Store plans

YouTube places first significant ad buy on the Las Vegas Exosphere

Sep 5

Sep 5 YouTube places first significant ad buy on the Las Vegas Exosphere

Sep 5

Sep 5 IPG Mediabrands partners with Google Cloud to accelerate brand AI adoption

HIGHLIGHTS: August 2023

Sep 4

Sep 4 HIGHLIGHTS: August 2023

Pew research: Most Americans haven’t used ChatGPT; few think it will have a major impact on their job

Sep 4

Sep 4 Pew research: Most Americans haven’t used ChatGPT; few think it will have a major impact on their job

Research and data