What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

AR drive full-funnel success

Nov 15

Nov 15 AR drive full-funnel success

Examples, Research and data

Deutsch LA's new "Rescue Writer" tool aims to boost pet adoption

Nov 15

Nov 15 Deutsch LA's new "Rescue Writer" tool aims to boost pet adoption

Heineken's Vegas Formula 1 strategy includes the Sphere

Nov 14

Nov 14 Heineken's Vegas Formula 1 strategy includes the Sphere

Autodesk and Marvel team up on new Sphere activation

Nov 13

Nov 13 Autodesk and Marvel team up on new Sphere activation

E.l.f Cosmetics makes its Roblox debut

Nov 9

Nov 9 E.l.f Cosmetics makes its Roblox debut

Digital Signage, Analytics Solutions Help Walmart Capture Shopper Information

Nov 8

Nov 8 Digital Signage, Analytics Solutions Help Walmart Capture Shopper Information

Walmart and Peacock team up on shoppable CTV ads

Nov 6

Nov 6 Walmart and Peacock team up on shoppable CTV ads

Best Buy will run three live stream shopping shows as part of holiday push

Nov 3

Nov 3 Best Buy will run three live stream shopping shows as part of holiday push

Dorito's deploys AI-powered crunch canceller for gamers

Nov 2

Nov 2 Dorito's deploys AI-powered crunch canceller for gamers

HIGHLIGHTS: October 2023

Nov 2

Nov 2 HIGHLIGHTS: October 2023

EY uses AI in new B2B campaign

Oct 31

Oct 31 EY uses AI in new B2B campaign

Google adds additional virtual try on options for beauty brands

Oct 27

Oct 27 Google adds additional virtual try on options for beauty brands

P&G has deployed its own GenAI model

Oct 26

Oct 26 P&G has deployed its own GenAI model

Xbox and PlayStation battle it out at The Sphere

Oct 25

Oct 25 Xbox and PlayStation battle it out at The Sphere

AdAge Creativity AI roundup

Oct 24

Oct 24 AdAge Creativity AI roundup

Tech News, Examples

Louvre Augmented Reality Exhibit With Snapchat Uncovers Ancient Egypt

Oct 20

Oct 20 Louvre Augmented Reality Exhibit With Snapchat Uncovers Ancient Egypt

Macy's leaps into the shoppable metaverse

Oct 20

Oct 20 Macy's leaps into the shoppable metaverse

Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant

Oct 18

Oct 18 Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant