What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

From Cable to Creator: QVC Slides into TikTok’s DMs

Apr 4

Apr 4 From Cable to Creator: QVC Slides into TikTok’s DMs

Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight

Apr 1

Apr 1 Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight

Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor

Mar 31

Mar 31 Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor

More Influencers, Less Ad Fatigue: 2025’s Marketing Math

Mar 29

Mar 29 More Influencers, Less Ad Fatigue: 2025’s Marketing Math

Research and data

Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System

Mar 28

Mar 28 Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System

Mar 25

Mar 25 Fizz Boom Pow: Mentos Weaponizes Its Brand in Fortnite

Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Mar 25

Mar 25 Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Research and data

Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout

Mar 24

Mar 24 Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout

Walmart Builds a Universe—Literally—Inside Minecraft

Mar 24

Mar 24 Walmart Builds a Universe—Literally—Inside Minecraft

How American Eagle’s AI Ads Are Driving Gen Z IRL

Mar 24

Mar 24 How American Eagle’s AI Ads Are Driving Gen Z IRL

Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Mar 21

Mar 21 Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Hutty Madness: Pizza Hut’s AI Sidekick Serves Hot Takes and Hotter Deals

Mar 21

Mar 21 Hutty Madness: Pizza Hut’s AI Sidekick Serves Hot Takes and Hotter Deals

Puma’s AI-Generated Ad: A New Playbook for Creativity?

Mar 19

Mar 19 Puma’s AI-Generated Ad: A New Playbook for Creativity?

Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less

Mar 18

Mar 18 Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less

Research and data

NHL Officials Get a High-Tech Assist from Apple Watch

Feb 28

Feb 28 NHL Officials Get a High-Tech Assist from Apple Watch

Walmart Levels Up: Shopping in a Video Game?

Feb 28

Feb 28 Walmart Levels Up: Shopping in a Video Game?

Chipotle Rolls Up Sustainability with Roblox and Free Burritos

Feb 27

Feb 27 Chipotle Rolls Up Sustainability with Roblox and Free Burritos

AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal

Feb 25

Feb 25 AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal

AI at Work: Anthropic’s Economic Index Maps AI’s Growing Role in Jobs

Feb 24

Feb 24 AI at Work: Anthropic’s Economic Index Maps AI’s Growing Role in Jobs

Research and data