What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Welch’s Uses AI to Freshen Up Lunchbox Notes

May 1

May 1 Welch’s Uses AI to Freshen Up Lunchbox Notes

"Oops, My AI Did It Again” — The Cost of Unchecked Automation

Apr 30

Apr 30 "Oops, My AI Did It Again” — The Cost of Unchecked Automation

Research and data

Ammunition Fires Up Venture Studio for Startups and Agencies

Apr 30

Apr 30 Ammunition Fires Up Venture Studio for Startups and Agencies

Tech News, Examples

Chipotle Gets Spicy in the Metaverse for Cinco de Mayo

Apr 30

Apr 30 Chipotle Gets Spicy in the Metaverse for Cinco de Mayo

Microsoft used GenAI for a new ad, and no one noticed

Apr 24

Apr 24 Microsoft used GenAI for a new ad, and no one noticed

More marketers put content - and quality control - in the hands of AI

Apr 21

Apr 21 More marketers put content - and quality control - in the hands of AI

L’Oréal’s Gen AI Lab Speeds Up Beauty Content

Apr 18

Apr 18 L’Oréal’s Gen AI Lab Speeds Up Beauty Content

Your Next Customer Is an AI—Here’s How to Advertise to It

Apr 15

Apr 15 Your Next Customer Is an AI—Here’s How to Advertise to It

Research and data

All Aboard the Time Machine: AR Gets on the Bus in Beijing

Apr 11

Apr 11 All Aboard the Time Machine: AR Gets on the Bus in Beijing

When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs

Apr 10

Apr 10 When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs

From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results

Apr 9

Apr 9 From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results

From 40 Days to 4 Hours—How Jellyfish’s AI Agents Are Rewiring Media Buying

Apr 8

Apr 8 From 40 Days to 4 Hours—How Jellyfish’s AI Agents Are Rewiring Media Buying

“Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper

Apr 7

Apr 7 “Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper

From Cable to Creator: QVC Slides into TikTok’s DMs

Apr 4

Apr 4 From Cable to Creator: QVC Slides into TikTok’s DMs

Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight

Apr 1

Apr 1 Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight

Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor

Mar 31

Mar 31 Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor

More Influencers, Less Ad Fatigue: 2025’s Marketing Math

Mar 29

Mar 29 More Influencers, Less Ad Fatigue: 2025’s Marketing Math

Research and data

Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System

Mar 28

Mar 28 Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System

Mar 25

Mar 25 Fizz Boom Pow: Mentos Weaponizes Its Brand in Fortnite

Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Mar 25

Mar 25 Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Research and data