Coke Leans into Generative AI for User Generated Content

Coca-Cola has unveiled a website where people can create digital art by using artificial intelligence tools and Coke icons, with an eye on selecting the best pieces to adorn billboards in New York and London.

The “Create Real Magic” launch makes Coca-Cola the first company to use the latest versions of DALL-E and ChatGPT to create AI-based artwork, Coca-Cola stated.

The campaign has ended as of March 31, but you can still see some of the winning designs at CreateRealMagic.com

The question is - if this is user generated content using generative AI - is it user generated generative AI content, or UGGAC?

Full story at AdAge.