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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
Lexus creates AR app for vehicle launch
Jun 27

Jun 27 Lexus creates AR app for vehicle launch

What's Next
Examples

Jun 24
Jun 24 Twitter amplifies Black Lives Matter tweets via OOH

Jeremy Lockhorn
Examples
Burberry merges Google Search with AR for shopping inspiration
Mar 2

Mar 2 Burberry merges Google Search with AR for shopping inspiration

What's Next
Examples
Johnnie Walker releases limited-edition Scotch whiskies with AR technology
Feb 23

Feb 23 Johnnie Walker releases limited-edition Scotch whiskies with AR technology

What's Next
Examples
Pepsi links gamified AR to packaging, social as part of global soccer push
Feb 21

Feb 21 Pepsi links gamified AR to packaging, social as part of global soccer push

Jeremy Lockhorn
Examples
Digiday on the state of AI in media planning/buying
Jan 19

Jan 19 Digiday on the state of AI in media planning/buying

Jeremy Lockhorn
Research and data, Tech News
Coca Cola uses light up packaging in Star Wars tie up
Jan 2

Jan 2 Coca Cola uses light up packaging in Star Wars tie up

Jeremy Lockhorn
Examples

Dec 24
Dec 24 eMarketer's Mobile Year in Review

Jeremy Lockhorn
Research and data
What does 5G mean to business leaders?
Dec 20

Dec 20 What does 5G mean to business leaders?

Jeremy Lockhorn
Original

5G is ushering in a new era of high-speed wireless connectivity, super low latency and a massive increase in simultaneous device support. But, what do all of these advancements mean to business and technology leaders?

Nov 17
Nov 17 Subway, Other Brands Testing Feature-Rich RCS Texting

Jeremy Lockhorn
Examples

Nov 17
Nov 17 Is QR poised for a comeback?

Jeremy Lockhorn
Examples
Coca-Cola activates holiday packaging with AR polar bears
Nov 10

Nov 10 Coca-Cola activates holiday packaging with AR polar bears

Jeremy Lockhorn
Examples

Oct 13
Oct 13 China will soon require a facial scan in order to buy a smartphone

Jeremy Lockhorn
Examples

Oct 11
Oct 11 Snapchat Enables In-Game Purchases for First Time in New Campaign with Adidas

Jeremy Lockhorn
Examples
Modelo enlivens Day of the Dead murals via AR
Oct 9

Oct 9 Modelo enlivens Day of the Dead murals via AR

Jeremy Lockhorn
Examples

Sep 20
Sep 20 Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day

Jeremy Lockhorn

Sep 15
Sep 15 Mondelez breaks into voice-activated e-commerce with Amazon Alexa

Jeremy Lockhorn
Examples
Coca-Cola cans activate animated stories in AR
Sep 15

Sep 15 Coca-Cola cans activate animated stories in AR

Jeremy Lockhorn
Examples
Puma's AR web app promotes new NYC flagship store
Sep 12

Sep 12 Puma's AR web app promotes new NYC flagship store

Jeremy Lockhorn
Examples

Sep 9
Sep 9 Microsoft-powered AI helps create new whisky recipes

Jeremy Lockhorn
Examples
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Covering the intersection of marketing, customer experience and new technology.