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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view

Sep 9
Sep 9 Burger King continues to troll McDonald's, this time with AR

Jeremy Lockhorn
Examples

Aug 26
Aug 26 Walmart and LEGO deploy a super smart AR experience in-stores

Jeremy Lockhorn
Examples

Aug 18
Aug 18 Kroger wades into influencers and social commerce

What's Next
Examples

Aug 12
Aug 12 Snickers earns 42M views from Holler's branded stickers

What's Next
Examples

Aug 12
Aug 12 Nike launches "Adventure Club," a subscription service targeted at kids

What's Next
Examples
Winery implements NFC-driven 'Tap the Cap' to give Consumers In-Store Information
Aug 5

Aug 5 Winery implements NFC-driven 'Tap the Cap' to give Consumers In-Store Information

What's Next

Aug 1
Aug 1 Watch out creatives - the robots are coming for you: Chase commits to AI copywriting

Jeremy Lockhorn
Examples

Jul 15
Jul 15 Shocking data (not): younger people more likely to use mobile apps or social for various shopping behaviors

Jeremy Lockhorn

Jul 12
Jul 12 Netflix taps Google Lens to bring Stranger Things newspaper ad to life

Jeremy Lockhorn
Examples

Jul 12
Jul 12 App records shattered in bumper Q2

Jeremy Lockhorn
Research and data

Jul 12
Jul 12 Southwest Airlines adds Facebook AR filters to 'Shark Week' promo

Jeremy Lockhorn
Examples

Jul 10
Jul 10 How TikTok is testing in-app e-commerce

What's Next
Research and data, Examples

Jul 10
Jul 10 IDC: For 1 in 4 companies, half of all AI projects fail

What's Next
Tech News, Research and data

Jul 9
Jul 9 The U.S. has the fastest 5G peak speeds in the world

What's Next
Tech News

Jul 9
Jul 9 Big retailers are asking the FTC to recalibrate its definition of antitrust behavior

Jeremy Lockhorn
Tech News, Original

Jul 8
Jul 8 App revenue jumps 15% to hit $40B in first half of 2019

What's Next
Research and data
Conversion rates triple when L’Oréal uses AR tech to showcase products
Jul 7

Jul 7 Conversion rates triple when L’Oréal uses AR tech to showcase products

What's Next
Examples

Jul 6
Jul 6 Delta testing ability to talk to customers with Messages app via Apple Business Chat

What's Next
Examples

Jul 6
Jul 6 11 companies propose guiding principles for self-driving vehicles

What's Next
Tech News
How Wimbledon and Watson are using AI to curate video highlights
Jul 6

Jul 6 How Wimbledon and Watson are using AI to curate video highlights

What's Next
Examples
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Covering the intersection of marketing, customer experience and new technology.