What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Apr 5
Apr 5 Meta wants to use generative AI to create ads

Jeremy Lockhorn

Apr 4
Apr 4 ChatGPT Testing New Brand Integrations via API Plugins

Examples, Tech News

Apr 4
Apr 4 Singapore Tourism Board Leans Into AR

Walmart VP on the Retail Giant's Use of AI

Apr 4

Apr 4 Walmart VP on the Retail Giant's Use of AI

Highlights From Metaverse Fashion Week 2023

Apr 3

Apr 3 Highlights From Metaverse Fashion Week 2023

Kansas City Royals Bring Augmented Reality to Home Games

Apr 3

Apr 3 Kansas City Royals Bring Augmented Reality to Home Games

Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

Nov 2

Nov 2 Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

Forever 21 Jumps Into Roblox

Jan 3

Jan 3 Forever 21 Jumps Into Roblox

H&M Opens Its First Store in the Metaverse

Jan 2

Jan 2 H&M Opens Its First Store in the Metaverse

Jeremy Lockhorn

Sep 18
Sep 18 JCPenney Sees Cart Abandonment Drop 18% With Predictive AI

Jeremy Lockhorn

Papa John’s Reaches 25% Conversion Rate with AR Campaign

Apr 4

Apr 4 Papa John’s Reaches 25% Conversion Rate with AR Campaign

Virtual Stores Picking up Steam Amid Pandemic

Nov 28

Nov 28 Virtual Stores Picking up Steam Amid Pandemic

Walmart boosts shoppable videos with Tastemade cooking shows

Nov 25

Nov 25 Walmart boosts shoppable videos with Tastemade cooking shows

Nov 20

Nov 20 Ralph Lauren adds AR to iconic logo

Jeremy Lockhorn

Sep 20
Sep 20 Leading UK charities to introduce Alexa voice donations

Amazon uses AR to promote season 2 of "The Boys"

Sep 14

Sep 14 Amazon uses AR to promote season 2 of "The Boys"

Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service

Sep 12

Sep 12 Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service

Jun 30
Jun 30 Bollé uses AR for virtual try on two ways

Jeremy Lockhorn