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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
Google to turn off 3rd party cookies for 1% of Chrome users early next year
May 19

May 19 Google to turn off 3rd party cookies for 1% of Chrome users early next year

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Tech News

May 19
May 19 Klarna: AI, AR, VR to power the future of shopping

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Research and data
Pepsi's Apple Music promo features on-pack QR codes
May 18

May 18 Pepsi's Apple Music promo features on-pack QR codes

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Examples

May 17
May 17 Virtual Try-On Platform Vyking Integrates with Teads

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Examples
Disney Partners with Snapchat to Enhance Exhibit with AR
May 17

May 17 Disney Partners with Snapchat to Enhance Exhibit with AR

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Examples
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
May 16

May 16 Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options

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Tech News
Congress wants to regulate AI, but it has a lot of catching up to do
May 15

May 15 Congress wants to regulate AI, but it has a lot of catching up to do

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Tech News

May 15
May 15 Web3 Retail Accelerator and Awards News

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Tech News
EU Regulators Propose AI Guardrails
May 13

May 13 EU Regulators Propose AI Guardrails

Jeremy Lockhorn
Tech News
Starburst opens Juicyverse experience in metaverse mall
May 12

May 12 Starburst opens Juicyverse experience in metaverse mall

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Examples
Podcasters Wield More Influence than Influencers
May 11

May 11 Podcasters Wield More Influence than Influencers

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Research and data
Snapchat team with Daft Punk to celebrate special release via AR
May 11

May 11 Snapchat team with Daft Punk to celebrate special release via AR

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Examples
PGA Tour Brings Augmented Reality to Real-World Golf Events
May 10

May 10 PGA Tour Brings Augmented Reality to Real-World Golf Events

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Examples
Wendy's and Google Reinvent the Drive-Thru with an AI Chatbot
May 10

May 10 Wendy's and Google Reinvent the Drive-Thru with an AI Chatbot

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Examples
Discover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs
May 10

May 10 Discover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs

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Examples
‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’
May 9

May 9 ‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

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Examples, Tech News

May 8
May 8 Almost half of UK consumers think the metaverse will become widely used in the next 10 years, new survey from KPMG UK finds

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Research and data

May 7
May 7 Attention-Based PMPs Help Mars And Nespresso Be More Seen And More Green

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Examples

May 7
May 7 HIGHLIGHTS: Week of May 1

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Highlights
Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag
May 5

May 5 Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

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Examples
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Covering the intersection of marketing, customer experience and new technology.