What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

La-Z-Boy's "Decliner" auto-generates excuses for when you just can't

Aug 15

Aug 15 La-Z-Boy's "Decliner" auto-generates excuses for when you just can't

Amazon taps generative AI to enhance product reviews

Aug 15

Aug 15 Amazon taps generative AI to enhance product reviews

Examples, Tech News

Burger chains duke it out with ChatGPT-powered OOH ads

Aug 11

Aug 11 Burger chains duke it out with ChatGPT-powered OOH ads

Aug 11

Aug 11 Audio outperforms video for attention and brand recall

Research and data

Marketers: GenerativeAI is the most important consumer trend of 2023

Aug 10

Aug 10 Marketers: GenerativeAI is the most important consumer trend of 2023

Research and data

TechCrunch uses AI to redefine marketing strategies

Aug 9

Aug 9 TechCrunch uses AI to redefine marketing strategies

Research and data, Examples

Are consumers ready for the metaverse?

Aug 8

Aug 8 Are consumers ready for the metaverse?

Research and data

Starbucks Uses Augmented Reality to Celebrate and Encourage Kindness

Aug 7

Aug 7 Starbucks Uses Augmented Reality to Celebrate and Encourage Kindness

Profitero Launches AI-Powered Retail Analytics

Aug 4

Aug 4 Profitero Launches AI-Powered Retail Analytics

Examples, Tech News

VW used AI to reunite singer Elis Regina, who died in 1982, with her Grammy-winning daughter

Aug 4

Aug 4 VW used AI to reunite singer Elis Regina, who died in 1982, with her Grammy-winning daughter

Paramount's Snap AR Lens Turns Fans into Teenage Mutant Ninja Turtles

Aug 3

Aug 3 Paramount's Snap AR Lens Turns Fans into Teenage Mutant Ninja Turtles

Ralph Lauren continues Fortnite collab with physical boot modeled after digital version

Aug 3

Aug 3 Ralph Lauren continues Fortnite collab with physical boot modeled after digital version

The British Museum Will Enter the Metaverse via 'The Sandbox'

Aug 1

Aug 1 The British Museum Will Enter the Metaverse via 'The Sandbox'

HIGHLIGHTS: July 2023

Jul 31

Jul 31 HIGHLIGHTS: July 2023

Jul 31

Jul 31 Sprite launches GenAI chatbot in partnership with Complex Media

Travelers can soon virtually try on makeup at European airports

Jul 29

Jul 29 Travelers can soon virtually try on makeup at European airports

Ramp up your next Teams meeting with virtual Maybelline makeup

Jul 29

Jul 29 Ramp up your next Teams meeting with virtual Maybelline makeup

Claire’s leans into AI and web3

Jul 29

Jul 29 Claire’s leans into AI and web3

Jones Soda brings products to life with AR

Jul 28

Jul 28 Jones Soda brings products to life with AR

WSJ puts AI drive-throughs to the test

Jul 27

Jul 27 WSJ puts AI drive-throughs to the test

Examples, Research and data