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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view

Apr 30
Apr 30 HIGHLIGHTS: Week of April 24

Jeremy Lockhorn
Highlights
Big Tech mentioned ‘AI’ nearly 50 times on recent earnings calls. Should we care?
Apr 28

Apr 28 Big Tech mentioned ‘AI’ nearly 50 times on recent earnings calls. Should we care?

What's Next
Tech News

Apr 28
Apr 28 Generative AI Resources & Case Studies, Courtesy of Shelly Palmer

What's Next
Examples, Tech News

Apr 28
Apr 28 Point & Learn: Verizon Snapchat App Taps 5G for AR in NYC

What's Next
Examples

Apr 28
Apr 28 May the Best Attention Metric Win

What's Next
Tech News, Research and data
NHL, Roblox launch metaverse experience with NHL Blast
Apr 28

Apr 28 NHL, Roblox launch metaverse experience with NHL Blast

What's Next
Examples

Apr 27
Apr 27 Meta wants to unleash AI agents for billions of people

What's Next
Tech News
AdAge AI Activation Roundup
Apr 27

Apr 27 AdAge AI Activation Roundup

What's Next
Examples

Apr 26
Apr 26 KPMG: US executives unprepared for immediate adoption of generative AI

What's Next
Research and data
Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart
Apr 26

Apr 26 Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart

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Examples

Apr 25
Apr 25 How Much Do Consumers Spend on VR?

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Research and data
Supergoop Celebrates Sunscreen Through AR Snapchat Lens
Apr 25

Apr 25 Supergoop Celebrates Sunscreen Through AR Snapchat Lens

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Examples

Apr 24
Apr 24 Heinz In-Game Experiential Stunt Maps Hiding Places for Gamers

Jeremy Lockhorn
Examples
Augmented Reality Art Takes Over the Roofs of a British City
Apr 24

Apr 24 Augmented Reality Art Takes Over the Roofs of a British City

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Examples

Apr 23
Apr 23 HIGHLIGHTS: week of April 17

What's Next
Highlights
Apple AR/VR headset rumor roundup
Apr 21

Apr 21 Apple AR/VR headset rumor roundup

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Tech News

Apr 21
Apr 21 Snap Partner Summit Piles on the AR

What's Next
Tech News
Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes
Apr 20

Apr 20 Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes

What's Next
Examples
Snap subscription service tops 3M users, boosted by AI chatbot
Apr 20

Apr 20 Snap subscription service tops 3M users, boosted by AI chatbot

What's Next
Tech News
Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
Apr 19

Apr 19 Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

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Examples
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Covering the intersection of marketing, customer experience and new technology.