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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
Starburst opens Juicyverse experience in metaverse mall
May 12

May 12 Starburst opens Juicyverse experience in metaverse mall

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Examples
Podcasters Wield More Influence than Influencers
May 11

May 11 Podcasters Wield More Influence than Influencers

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Research and data
Snapchat team with Daft Punk to celebrate special release via AR
May 11

May 11 Snapchat team with Daft Punk to celebrate special release via AR

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Examples
PGA Tour Brings Augmented Reality to Real-World Golf Events
May 10

May 10 PGA Tour Brings Augmented Reality to Real-World Golf Events

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Examples
Wendy's and Google Reinvent the Drive-Thru with an AI Chatbot
May 10

May 10 Wendy's and Google Reinvent the Drive-Thru with an AI Chatbot

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Examples
Discover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs
May 10

May 10 Discover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs

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Examples
‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’
May 9

May 9 ‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

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Examples, Tech News

May 8
May 8 Almost half of UK consumers think the metaverse will become widely used in the next 10 years, new survey from KPMG UK finds

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Research and data

May 7
May 7 Attention-Based PMPs Help Mars And Nespresso Be More Seen And More Green

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Examples

May 7
May 7 HIGHLIGHTS: Week of May 1

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Highlights
Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag
May 5

May 5 Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

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Examples

May 5
May 5 Amazon Plans to Generate Photos and Videos for Advertisers Using AI

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Examples, Tech News

May 4
May 4 Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories

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Tech News
Fresh Step uses AI to spotlight adoptable cats
May 4

May 4 Fresh Step uses AI to spotlight adoptable cats

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Examples

May 3
May 3 Is Visual Search AR’s ‘Sleeper’ Killer App?

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Research and data
Welcome to the Immersive Age: the Third Era of Marketing
May 3

May 3 Welcome to the Immersive Age: the Third Era of Marketing

Jeremy Lockhorn
Original

May 2
May 2 Walmart Uses AI to Negotiate Shopping Cart Prices With Suppliers

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Examples

May 2
May 2 Snap announces tests of sponsored links in My AI, new ad products for Spotlight and Stories

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Tech News
Balenciaga Launches Educational AR Farming Game
May 2

May 2 Balenciaga Launches Educational AR Farming Game

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Examples
Sky News Enables Users to Celebrate the Coronation with a Virtual Crown
May 1

May 1 Sky News Enables Users to Celebrate the Coronation with a Virtual Crown

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Examples
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Covering the intersection of marketing, customer experience and new technology.