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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
Volvo Group launches world’s first electric truck safety app with AR technology for first responders
May 26

May 26 Volvo Group launches world’s first electric truck safety app with AR technology for first responders

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L’Oréal Garnier Uses AR to Promote New Product
May 25

May 25 L’Oréal Garnier Uses AR to Promote New Product

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SAP and BBDO use AI to power OOH ads highlighting rapid pace of change
May 25

May 25 SAP and BBDO use AI to power OOH ads highlighting rapid pace of change

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Adidas Lets Shoppers Try On Indigo Herz Drop in AR
May 24

May 24 Adidas Lets Shoppers Try On Indigo Herz Drop in AR

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Amazon and Vitamin Water Launch Image-Recognition-Powered Music Promo
May 23

May 23 Amazon and Vitamin Water Launch Image-Recognition-Powered Music Promo

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PepsiCo Reinvents Loyalty Strategy with AI-Powered Receipt Scanning
May 23

May 23 PepsiCo Reinvents Loyalty Strategy with AI-Powered Receipt Scanning

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Forever 21 x Barbie x Roblox
May 23

May 23 Forever 21 x Barbie x Roblox

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More details emerge about Coach's AR mirror
May 22

May 22 More details emerge about Coach's AR mirror

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May 22
May 22 Dermalogica is using ChatGPT for education and upskilling

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Elizabeth Arden Launches Shoppable Virtual Store
May 21

May 21 Elizabeth Arden Launches Shoppable Virtual Store

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Your Crocs Can Now Take You Into the World of Minecraft
May 20

May 20 Your Crocs Can Now Take You Into the World of Minecraft

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Google to turn off 3rd party cookies for 1% of Chrome users early next year
May 19

May 19 Google to turn off 3rd party cookies for 1% of Chrome users early next year

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Tech News

May 19
May 19 Klarna: AI, AR, VR to power the future of shopping

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Research and data
Pepsi's Apple Music promo features on-pack QR codes
May 18

May 18 Pepsi's Apple Music promo features on-pack QR codes

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Examples

May 17
May 17 Virtual Try-On Platform Vyking Integrates with Teads

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Disney Partners with Snapchat to Enhance Exhibit with AR
May 17

May 17 Disney Partners with Snapchat to Enhance Exhibit with AR

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Examples
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
May 16

May 16 Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options

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Tech News
Congress wants to regulate AI, but it has a lot of catching up to do
May 15

May 15 Congress wants to regulate AI, but it has a lot of catching up to do

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Tech News

May 15
May 15 Web3 Retail Accelerator and Awards News

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Tech News
EU Regulators Propose AI Guardrails
May 13

May 13 EU Regulators Propose AI Guardrails

Jeremy Lockhorn
Tech News
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Covering the intersection of marketing, customer experience and new technology.