What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Ralph Lauren continues Fortnite collab with physical boot modeled after digital version

Aug 3

Aug 3 Ralph Lauren continues Fortnite collab with physical boot modeled after digital version

The British Museum Will Enter the Metaverse via 'The Sandbox'

Aug 1

Aug 1 The British Museum Will Enter the Metaverse via 'The Sandbox'

HIGHLIGHTS: July 2023

Jul 31

Jul 31 HIGHLIGHTS: July 2023

Jul 31

Jul 31 Sprite launches GenAI chatbot in partnership with Complex Media

Travelers can soon virtually try on makeup at European airports

Jul 29

Jul 29 Travelers can soon virtually try on makeup at European airports

Ramp up your next Teams meeting with virtual Maybelline makeup

Jul 29

Jul 29 Ramp up your next Teams meeting with virtual Maybelline makeup

Claire’s leans into AI and web3

Jul 29

Jul 29 Claire’s leans into AI and web3

Jones Soda brings products to life with AR

Jul 28

Jul 28 Jones Soda brings products to life with AR

WSJ puts AI drive-throughs to the test

Jul 27

Jul 27 WSJ puts AI drive-throughs to the test

Examples, Research and data

Wayfair launches AI-powered room visualization tool

Jul 27

Jul 27 Wayfair launches AI-powered room visualization tool

Jul 26
Jul 26 Dentsu Partners with Microsoft to Unleash AI-powered Innovation for Brands

Home Depot draws 7 million users to Roblox activation

Jul 26

Jul 26 Home Depot draws 7 million users to Roblox activation

60% of marketers believe generative AI will transform their roles

Jul 26

Jul 26 60% of marketers believe generative AI will transform their roles

Research and data

Nike uses WebAR "Sky Effects" in Women's World Cup celebration

Jul 25

Jul 25 Nike uses WebAR "Sky Effects" in Women's World Cup celebration

National Geographic and Verizon use AR to promote SHARKFEST

Jul 24

Jul 24 National Geographic and Verizon use AR to promote SHARKFEST

Should we fear AI?

Jul 23

Jul 23 Should we fear AI?

Jeremy Lockhorn

Original, Tech News, Research and data

Classic game Space Invaders has been reinvented with geo-spatial AR tech

Jul 20

Jul 20 Classic game Space Invaders has been reinvented with geo-spatial AR tech

UGG programmatic DOOH case study

Jul 20

Jul 20 UGG programmatic DOOH case study

BBC promotes new series with AR photo booth

Jul 17

Jul 17 BBC promotes new series with AR photo booth

Words of Wisdom on Innovation from Pepsi CMO

Jul 14

Jul 14 Words of Wisdom on Innovation from Pepsi CMO