Apr 26 Apr 26 KPMG: US executives unprepared for immediate adoption of generative AI What's Next Research and data
Apr 26 Apr 26 Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart What's Next Examples
Apr 24 Apr 24 Heinz In-Game Experiential Stunt Maps Hiding Places for Gamers Jeremy Lockhorn Examples
Apr 20 Apr 20 Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes What's Next Examples
Apr 19 Apr 19 Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement What's Next Examples
Apr 19 Apr 19 Disney, Kroger and PepsiCo test retail data for connected TV ads What's Next Tech News, Examples
Apr 18 Apr 18 Head-worn AR May be the Future, but Mobile (and Web) AR is Scaled Today What's Next Research and data
Apr 18 Apr 18 Google reveals results of latest round of cookie-less ad tests What's Next Research and data, Tech News
Apr 17 Apr 17 Cleveland Cavaliers Lauch AR Experiences for Fan Engagement During NBA Playoffs What's Next Examples
