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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view

May 8
May 8 Almost half of UK consumers think the metaverse will become widely used in the next 10 years, new survey from KPMG UK finds

What's Next
Research and data

May 7
May 7 Attention-Based PMPs Help Mars And Nespresso Be More Seen And More Green

What's Next
Examples

May 7
May 7 HIGHLIGHTS: Week of May 1

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Highlights
Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag
May 5

May 5 Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

What's Next
Examples

May 5
May 5 Amazon Plans to Generate Photos and Videos for Advertisers Using AI

What's Next
Examples, Tech News

May 4
May 4 Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories

What's Next
Tech News
Fresh Step uses AI to spotlight adoptable cats
May 4

May 4 Fresh Step uses AI to spotlight adoptable cats

What's Next
Examples

May 3
May 3 Is Visual Search AR’s ‘Sleeper’ Killer App?

What's Next
Research and data
Welcome to the Immersive Age: the Third Era of Marketing
May 3

May 3 Welcome to the Immersive Age: the Third Era of Marketing

Jeremy Lockhorn
Original

May 2
May 2 Walmart Uses AI to Negotiate Shopping Cart Prices With Suppliers

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Examples

May 2
May 2 Snap announces tests of sponsored links in My AI, new ad products for Spotlight and Stories

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Tech News
Balenciaga Launches Educational AR Farming Game
May 2

May 2 Balenciaga Launches Educational AR Farming Game

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Examples
Sky News Enables Users to Celebrate the Coronation with a Virtual Crown
May 1

May 1 Sky News Enables Users to Celebrate the Coronation with a Virtual Crown

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Examples

Apr 30
Apr 30 HIGHLIGHTS: Week of April 24

Jeremy Lockhorn
Highlights
Big Tech mentioned ‘AI’ nearly 50 times on recent earnings calls. Should we care?
Apr 28

Apr 28 Big Tech mentioned ‘AI’ nearly 50 times on recent earnings calls. Should we care?

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Tech News

Apr 28
Apr 28 Generative AI Resources & Case Studies, Courtesy of Shelly Palmer

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Examples, Tech News

Apr 28
Apr 28 Point & Learn: Verizon Snapchat App Taps 5G for AR in NYC

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Examples

Apr 28
Apr 28 May the Best Attention Metric Win

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Tech News, Research and data
NHL, Roblox launch metaverse experience with NHL Blast
Apr 28

Apr 28 NHL, Roblox launch metaverse experience with NHL Blast

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Examples

Apr 27
Apr 27 Meta wants to unleash AI agents for billions of people

What's Next
Tech News
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Covering the intersection of marketing, customer experience and new technology.