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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
Chick-fil-A launches mobile game, supports with TV ad
Jun 28

Jun 28 Chick-fil-A launches mobile game, supports with TV ad

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Examples
Google and Omnicom team up on Generative AI for advertising
Jun 26

Jun 26 Google and Omnicom team up on Generative AI for advertising

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Tech News
Addressable TV forecast to grow from $56B today to $87B by 2027
Jun 26

Jun 26 Addressable TV forecast to grow from $56B today to $87B by 2027

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Research and data
Circle K pilots new Rewarded AR ads in Pokémon Go
Jun 23

Jun 23 Circle K pilots new Rewarded AR ads in Pokémon Go

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L'Oreal previews upcoming beauty tech
Jun 23

Jun 23 L'Oreal previews upcoming beauty tech

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Examples, Tech News
Google unveils "virtual try on" shopping tool
Jun 20

Jun 20 Google unveils "virtual try on" shopping tool

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Tech News
Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict "significant" or "transformative" impact
Jun 19

Jun 19 Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict "significant" or "transformative" impact

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Research and data
Radio station gets part-time AI DJ based on its midday host
Jun 18

Jun 18 Radio station gets part-time AI DJ based on its midday host

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Examples
Ikea's "Billie" chatbot handles nearly half of call center interactions
Jun 16

Jun 16 Ikea's "Billie" chatbot handles nearly half of call center interactions

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J.Crew Launches New App and Virtual Store
Jun 15

Jun 15 J.Crew Launches New App and Virtual Store

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LVMH teaming up with Epic Games for customer experiences
Jun 15

Jun 15 LVMH teaming up with Epic Games for customer experiences

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Puma expands its web3 shopping experience
Jun 14

Jun 14 Puma expands its web3 shopping experience

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White Castle tests AI bots at drive-thru
Jun 14

Jun 14 White Castle tests AI bots at drive-thru

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Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox
Jun 13

Jun 13 Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox

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Tech News
Should agencies using AI seek client permission first?
Jun 7

Jun 7 Should agencies using AI seek client permission first?

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Tech News
The Girl Scouts use AI to drive 40% reduction in CPA
Jun 6

Jun 6 The Girl Scouts use AI to drive 40% reduction in CPA

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Clothing retailers want QR codes to replace bulky tags
May 31

May 31 Clothing retailers want QR codes to replace bulky tags

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Tech News
Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging
May 30

May 30 Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging

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WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising
May 29

May 29 WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising

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Examples, Tech News
ESPN Releases AR Mini Games to Enhance Its Digital Hockey Show
May 26

May 26 ESPN Releases AR Mini Games to Enhance Its Digital Hockey Show

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Covering the intersection of marketing, customer experience and new technology.